Takeda Pharmaceuticals

Northwestern University

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Publications

  • Head of Takeda Digital Accelerator – USA (April 2015 – Present)
  • Associate Director, Cross-Brand Relationship Marketing (January 2013 – Present)
  • Senior Manager, CRM Strategy and Operations (August 2011 – January 2013)
  • Sales/Payer Strategies Product Manager (November 2010 – August 2011)
  • B.A., Environmental Science & Biology
  • M.B.A., Marketing, Biotechnology, Technology Management (Kellogg School of Management)
  • Marketing
  • Pharmaceuticals
  • Biotechnology
  • Computer Science
  • General Aviation (Licensed Private Pilot)
  • Web Design and Development

About Daniel J. Gandor

Dan Gandor is an accomplished “intrapreneur” and pharmaceutical marketer with expertise in both small molecules and biopharmaceuticals, along with deep brand launch experience. He possesses significant leadership experience and is an effective manager with an established, results-driven reputation. Presently serving as the Head of Takeda’s Digital Accelerator in the U.S., Dan is based in the greater Chicago area.

In his current role with Takeda, Dan spearheads the company’s efforts to identify opportunities for game-changing digital disruption within healthcare in order to better support and activate patients in managing their diseases and treatments. Takeda’s Digital Accelerator not only explores digital futures, but supports scalable experiments to pinpoint and accelerate best practices, thereby catalyzing innovation.

Dan Gandor’s professional track record reveals digital in his DNA, and he consistently displays a natural aptitude to strategize and facilitate positive change. Prior to his current position, Dan successfully built a team from the ground up around new core competencies in Relationship Marketing, Multi-Channel Marketing, and customer-centric marketing. He has led a variety of large-scale pharmaceutical marketing initiatives and teams, including commercial merger/acquisition integrations. He has also provided critical program leadership to rollouts of major technological platforms like the iPad and Veeva.

Dan has devoted his career to pharmaceuticals and medical devices in large part because of the incredible potential for positive change the life science space provides. He has always loved creating transformative change, and to know that his work has the potential to touch millions of patients down the line is an incredible privilege.

Dan Gandor holds an MBA from the Kellogg School of Management at Northwestern University, the institution from which he also earned his undergraduate degree in Environmental Science and Biology. His graduate education spanned three separate majors: Marketing, Biotechnology, and Technology Marketing.

Dan was born and raised on the northwest side of Chicago – the Jefferson Park neighborhood, to be exact. He attended St. Robert Bellarmine for grade school and then Notre Dame College Prep in Niles, Illinois for high school. Outside of work, Dan enjoys spending time with his family, web design, baseball, and general aviation. He earned his private pilot’s license in 2008 and maintains an aviation blog that documents his flying experiences.

Learn More

The Pros and Cons of Data-Driven Marketing

    The wave of mass-information that at any given moment cascades over cyberspace is nothing short of breathtaking; according to a 2016 infographic by Excelacom, every minute humankind’s digital pastime churns out around 350,000 new tweets, 2.78 million YouTube views, 2.4 million Google searches, 150 million emails, and exponentially more.   This constant transfer of billions of bits of unique, user-generated data has understandably intrigued marketers for some time. Master advertisers use messages strategically tailored to reach deep consumer insights and drives, captivating target demographics with such subtlety that subjects are unconsciously, or even willingly persuaded to buy products. The digital footprints left regularly by millions of internet users draw for marketers a demographic map which lays out the consumer impulses, trends and preferences of any potential audience.   Pros of Data-Driven Marketing   It’s easy to recognize why such data could serve as a bottomless pool of resources for savvy marketers. Brands that gather metrics indicating which buyers prefer certain products (as well as when, where and why those products sell) are able to systematically deploy ad campaigns pinpointing which demographics are most likely to respond positively to specific ad strategies. By molding advertisements into an interactive, customer-focused experience, companies are able to curb needless spending and optimize the success rates of limited marketing resources.   The sheer amount of input endlessly blasting at internet users means successful ads must actively cut themselves from the buzz of online background static. In a review of the marketing industry, analytic platform Teradata claims:   “Customers today expect—and demand—a seamless and relevant experience. They have grown accustomed to marketers’ knowledge...

How the Digitization of Healthcare Could Save You Money

  Many people believe the healthcare system in the United States at the moment is, in a word, flawed. In addition to middling levels of effectiveness, the US also claims the top spot in overall healthcare cost. According to The Journal of Health Affairs, an average American can expect to pay over $10,000 per year in health care costs–about $2000 more expensive than it was in 2015 and a whopping 2.5 times as much as any other nation.   While politicians and policy makers continue to debate cost-cutting changes to our system that may or may not come to fruition, the simpler solution for high healthcare costs could be in all of our pockets right now: technology.   Healthcare is currently in the midst of a digital revolution of sorts–the mobile healthcare app market, pieces of wearable tech, and even the number of doctors and other medical professionals who are embracing digital health is growing substantially in recent years.   Digitization of healthcare practices represent modern advancements that improve convenience, ease of access, accuracy, and return power back to the consumer, but how has the ultimate cost of healthcare been affected?   Digital healthcare advances represent a stride forward technologically, closing the doctor-patient gap considerably. Allowing patients to connect digitally, monitor and even control some facets of their personal healthcare from home can be connected directly to a reduction in costs. Conditions that don’t require a doctor’s visit–for example a diagnosis of Pink Eye–can be diagnosed virtually as digital health technologies continue to improve, thus saving patients money on copays and visits (in addition to the opportunity cost-savings of...

How Digital Health Is Giving Power Back to the Consumer

According to Pew Research, almost two-thirds of American adults own a smartphone, nearly double the 35% of respondents that indicated they did just five years ago. Naturally, with more smartphones in the pockets of Americans across the country, the capabilities of our devices continues to grow. The capabilities of digital health on our devices is no exception, as its continued expansion and growth has resulted in some impressive numbers–namely that 66 percent of smartphone users indicated they would use a mobile health app. For the first time, the power of monitoring, measuring and analyzing your health is being put back into your own hands thanks to the digital health revolution. But it, like everything else entrusted to the public, is not without its questions and limitations, at least seemingly. A huge and looming factor when it comes to putting the power of health into the hands of the consumer is trust; more specifically, will people trust their phones to accurately measure how healthy they are, and trust themselves to accurately interpret it? As it turns out, the answer to that question may already be a firm “yes.” According to Forbes, the ease and convenience of digital health devices like wearables or mobile apps is beginning to outweigh the expertise and comfort of in-person physician visits, as more and more people are opting to put their health in the hands of their smartphones. Only a few years ago, the idea of relying on your cell phone to manage your health would be largely unheard of; ask any Baby Boomer or Traditionalist about their feelings on putting their health in the...