Takeda Pharmaceuticals

Northwestern University



  • Head of Takeda Digital Accelerator – USA (April 2015 – Present)
  • Associate Director, Cross-Brand Relationship Marketing (January 2013 – Present)
  • Senior Manager, CRM Strategy and Operations (August 2011 – January 2013)
  • Sales/Payer Strategies Product Manager (November 2010 – August 2011)
  • B.A., Environmental Science & Biology
  • M.B.A., Marketing, Biotechnology, Technology Management (Kellogg School of Management)
  • Marketing
  • Pharmaceuticals
  • Biotechnology
  • Computer Science
  • General Aviation (Licensed Private Pilot)
  • Web Design and Development

About Daniel J. Gandor

Dan Gandor is an accomplished “intrapreneur” and pharmaceutical marketer with expertise in both small molecules and biopharmaceuticals, along with deep brand launch experience. He possesses significant leadership experience and is an effective manager with an established, results-driven reputation. Presently serving as the Head of Takeda’s Digital Accelerator in the U.S., Dan is based in the greater Chicago area.

In his current role with Takeda, Dan spearheads the company’s efforts to identify opportunities for game-changing digital disruption within healthcare in order to better support and activate patients in managing their diseases and treatments. Takeda’s Digital Accelerator not only explores digital futures, but supports scalable experiments to pinpoint and accelerate best practices, thereby catalyzing innovation.

Dan Gandor’s professional track record reveals digital in his DNA, and he consistently displays a natural aptitude to strategize and facilitate positive change. Prior to his current position, Dan successfully built a team from the ground up around new core competencies in Relationship Marketing, Multi-Channel Marketing, and customer-centric marketing. He has led a variety of large-scale pharmaceutical marketing initiatives and teams, including commercial merger/acquisition integrations. He has also provided critical program leadership to rollouts of major technological platforms like the iPad and Veeva.

Dan has devoted his career to pharmaceuticals and medical devices in large part because of the incredible potential for positive change the life science space provides. He has always loved creating transformative change, and to know that his work has the potential to touch millions of patients down the line is an incredible privilege.

Dan Gandor holds an MBA from the Kellogg School of Management at Northwestern University, the institution from which he also earned his undergraduate degree in Environmental Science and Biology. His graduate education spanned three separate majors: Marketing, Biotechnology, and Technology Marketing.

Dan was born and raised on the northwest side of Chicago – the Jefferson Park neighborhood, to be exact. He attended St. Robert Bellarmine for grade school and then Notre Dame College Prep in Niles, Illinois for high school. Outside of work, Dan enjoys spending time with his family, web design, baseball, and general aviation. He earned his private pilot’s license in 2008 and maintains an aviation blog that documents his flying experiences.

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The Accessibility of Digital Health

Like any system, health care exists in a state of constant reinvention; the way we access the tools and services that facilitate our well-being is molded by shifting social circumstance, and refined by technological progress. There’s no doubt that improvements in digital health products’ market availability and processing power have rendered them more accessible than ever before. However, digital heath’s current potential for access doesn’t guarantee its use by many or even most, and several roadblocks still bar the path to widespread adoption of the latest, greatest health tech advancements. One factor that limits digital healthcare’s accessibility is some healthcare providers’ misinformed belief that, since health is a sensitive and personal issue, many patients would prefer not to rely on digital health services. This misconception persuades providers to abandon the pursuit of quality digital alternatives, damaging digital health’s accessibility by leaving a market inundated with limited, less feasible products. Health organizations supplementing such a rationale with data showing low use of past digital care offerings might consider revamping digital provisions to answer the type of patient demand revealed by new research in the vein of a recent study conducted by Accenture. Accenture’s study indicates that around 75% of consumers are willing to use digital tech to track blood pressure, glucose levels, pulse, and other health related measurements. Another 70% said if given the option, they would digitally interact with care providers to receive treatment for milder health issues, such as a rash or a sore throat, and 78% confirmed a general interest in receiving digital health care some or most of the time. While limitations to digital health’s overall...

How the Consumer is Adopting and Adapting to Digital Health

  We live in an increasingly quantifiable world, a world where we can now measure and calculate everything from the nutritional content of last night’s snack, to the amount of cholesterol moving through our bloodstream. The widespread availability and navigational ease of today’s digital tech now allows us to monitor and assess nearly every conceivable contributing factor to our health. These advances enable an ongoing digital dialogue: a conversation with healthcare experts and providers alike regarding exactly how best to keep ourselves well. And just as modern tech now permits the accurate gauging of our health status, we can also quantifiably confirm that this informational exchange in healthcare is being facilitated evermore by the integration of wearables, mobile tracking, online information, and other digital health solutions into our everyday routines. Health-conscious consumers are widely and effectively engaging in the field of digital healthcare, according to a 2016 survey conducted by Rock Health. The survey used a questionnaire distributed to over 4,000 adults, who were selected to reflect nationwide diversity in age, sex, education level, and health status, in order to compile a representation of where digital health stands among the contemporary US healthcare landscape. Results were promising, indicating a steady, multi-demographic rise in consumer adoption, use and positive opinion of today’s most prominent digital health options. While a substantial increase in total adoption was apparent across all categories of digital health tech included on the survey, telemedicine showed the largest upswing in consumer use, with a 283% surge in overall adoption (from 7% to 22%) compared to a similar survey conducted in 2015. The most popular method of telemedicine...

The Pros and Cons of Data-Driven Marketing

    The wave of mass-information that at any given moment cascades over cyberspace is nothing short of breathtaking; according to a 2016 infographic by Excelacom, every minute humankind’s digital pastime churns out around 350,000 new tweets, 2.78 million YouTube views, 2.4 million Google searches, 150 million emails, and exponentially more.   This constant transfer of billions of bits of unique, user-generated data has understandably intrigued marketers for some time. Master advertisers use messages strategically tailored to reach deep consumer insights and drives, captivating target demographics with such subtlety that subjects are unconsciously, or even willingly persuaded to buy products. The digital footprints left regularly by millions of internet users draw for marketers a demographic map which lays out the consumer impulses, trends and preferences of any potential audience.   Pros of Data-Driven Marketing   It’s easy to recognize why such data could serve as a bottomless pool of resources for savvy marketers. Brands that gather metrics indicating which buyers prefer certain products (as well as when, where and why those products sell) are able to systematically deploy ad campaigns pinpointing which demographics are most likely to respond positively to specific ad strategies. By molding advertisements into an interactive, customer-focused experience, companies are able to curb needless spending and optimize the success rates of limited marketing resources.   The sheer amount of input endlessly blasting at internet users means successful ads must actively cut themselves from the buzz of online background static. In a review of the marketing industry, analytic platform Teradata claims:   “Customers today expect—and demand—a seamless and relevant experience. They have grown accustomed to marketers’ knowledge...